Online Crisis Management Starts with Trust
Three New Hampshire companies talk about online crisis management, and how you need to work every day to build the trust equity you need in those situations.
View ArticleWhy You Should Date a Social Media Geek
I've recently gotten back into the dating game, and I've hit a few potholes when telling dates that I work in "Internet marketing". The response is usually a blank stare. At that point I start...
View ArticleWhat is Twitter? An Explanation My Father Could Understand
I'm less than 5 minutes from giving this explanation to a visiting business executive that said something to the effect of "You Twit? I don't get Tweeting or Twatting or whatever it is. I don't care...
View ArticleHow Chrysler Got It F*cking Wrong
It's interesting how a social media mistake or typo by a corporation can suddenly become big news. The most recent faux pas being the commentary on Detroit drivers via the Chrysler Twitter account....
View ArticleA Good Customer’s Service: How to Be a Client on Social Media
We always hear about how companies are adopting social media as part of their customer service strategy. But, how can customers use social media to reward their favorite businesses? Here's a how-to...
View ArticleWhat is a Social Media Expert?
It's a never ending source of frustration for me to see how many people are self proclaimed experts, gurus, ninjas, or consultants in the social media space. In my mind, there are three main reasons as...
View ArticleDon’t Make Tourette’s Jokes on Social Media
Political correctness usually isn’t my thing. In fact, I often make off-color and/or inappropriate comments around my friends, but I know my audience. In those situations I’m not ignorant or spiteful,...
View ArticleArtists Using Social Media
My artistic ability seemed to plateau in kindergarten, shortly after I stopped eating crayons & paste. With that being said, I am extremely impressed by anyone that can not only produce visual...
View ArticleWinning Business with Twitter
This will be a quick story, but this is EXACTLY why businesses, even small, local businesses should be on Twitter. This is a how a local sporting-goods store won my businesss.
View ArticleAnatomy of a Newsjack
I love the word “newsjacking“. It doesn’t hurt that the concept is pretty cool as well, as defined by David Meerman Scott: newsjacking: the process by which you inject your ideas or angles into...
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